Pricing

Thirty-day free trial on every plan. $0 due today, no card to start. Every plan publishes its report and video-minute caps and its overage rate — we do not sell “unlimited,” because someone always ends up paying for it and it is usually the customer who reads the fine print last.

Pay-as-you-go

$15 / report

No monthly fee. Run a roof when a lead comes in.

  • RI Report page and PDF
  • Confirmation card and imagery badge
  • Portal and API access
  • 1 seat

Billed per completed report. Cancelled and unconfirmed lookups are not billed.

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Starter

$199 / month

20 reports, 1 seat. For the owner still running every lead himself.

  • Everything in pay-as-you-go
  • Push to your own GoHighLevel
  • SMS and email templates
  • Consent capture and logging

Overage $9 / report

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Pro

$399 / month

100 reports, 5 seats, 60 video minutes. The plan the product was designed around.

  • Everything in Starter
  • Full Speed-to-Lead workflows
  • Branded report pages on your domain
  • Video follow-up agent
  • RI Field mobile app for reps
  • Rep briefings and escalation ladder

Overage $5 / report · $0.55 / video minute

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Growth

$799 / month

300 reports on fair use, 15 seats, 100 video minutes.

  • Everything in Pro
  • RI Site Agent on your website
  • White-label report domain
  • RI Storm when it launches
  • Priority support

Overage $3 / report

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Roofing Growth OS

+$297 / month

A managed GoHighLevel sub-account: pipeline, workflows, calendars, review requests, A2P registration and a local number. Telephony and messaging usage passes through at cost plus 20%. Optional on any plan — never bundled into one.

Onboarding

$1,500 one-time

Price book load and versioning, coverage probe on your service area, report domain and branding, CRM build, compliance registration, and rep training. Waived for our first three design partners.

Extra seats and minutes

Published rates

Seats beyond your plan are $29 per user per month. Video minutes beyond your allowance bill at your plan's published rate. No surprise tiering and no mid-year repricing inside a term.

Prices are in US dollars and exclude sales tax where applicable. Monthly plans are month-to-month — cancel in the portal and service runs to the end of the current period. Roof Intelligence is in design-partner release; the RI Site Agent and RI Field modules are in pilot and RI Storm is scheduled for 2027.

What is in each plan

  Pay-as-you-go Starter Pro Growth
Monthly price$0$199$399$799
Reports included0 — $15 each20100300 (fair use)
Overage per report$9$5$3
Seats11515
Video minutes included60100
Branded report pagesRoof Intelligence brandingRoof Intelligence brandingYour logo and coloursYour own domain
GoHighLevel pushAPI onlyContact and opportunityFull field set, score, tasksFull field set, score, tasks
60-second SMS and emailTemplatesFull workflowsFull workflows
Video follow-up agentIncludedIncluded
RI Field (mobile web)IncludedIncluded
RI Site AgentAdd-onIncluded
SupportEmailEmailEmail and phonePriority, named contact

Pricing questions

Why is there no unlimited plan?

Because every report costs us imagery and compute, and an unlimited plan means either we quietly throttle you or we price the plan for the heaviest user and everyone else subsidises him. Growth is 300 reports on a published fair-use cap. If you consistently need more, we will quote you a volume rate rather than pretend the ceiling is not there.

What counts as a billable report?

A completed report on a confirmed building. Address lookups the homeowner abandons, buildings they reject at the confirmation card, and addresses with no usable imagery coverage are not billed. Re-running the same address inside 30 days is not billed twice.

How does the free trial work?

Thirty days, $0 today, no card required to start. You get Pro features and a report allowance during the trial. At the end you pick a plan or you stop — we do not auto-convert a card we never took.

Do I need GoHighLevel?

To get the speed-to-lead half of the product, yes — that is where the pipeline, the workflows and the messaging live. Bring your own location and we connect to it, or take the Roofing Growth OS add-on and we provision and run one for you. If you only want measured reports, pay-as-you-go needs no CRM at all.

What do video minutes cost me if I barely use them?

Nothing. Video sessions only ever start when a homeowner clicks to start one, never on page load, and every session runs under a hard duration cap plus absent- and left-participant timeouts. An idle open session bills wall-clock time, so we do not leave them open. Unused included minutes do not roll over.

Can I cancel?

Any time, from the portal. No cancellation fee and no annual lock-in on the published plans. You keep access through the period you have paid for, you can export your leads and reports on the way out, and we delete our copies on the schedule in the privacy policy.

Try it on a roof you know

Thirty days free, $0 today. Start with your own house and check our squares against your last takeoff on the same roof.