Roofr measures the roof.
Roof Intelligence answers the lead — in 60 seconds.

An address goes in. A measured roof, preliminary ranges from a sample price book, a lead ready for your CRM (GoHighLevel and others — coming), and an email-and-video follow-up come back out. Before anyone drives out there.

Start free trial — $0 today Text me my roof

30-day free trial. No card today. Every plan publishes its report and video caps — we do not sell “unlimited.”

Aerial view of a steep-pitch asphalt shingle roof on a two-story house
Aerial imagery · Austin, TX

Roof report — an Austin, TX home (78750)

RI / preliminary
Plan view of an eight-facet hip roof with a 9.7 in 12 pitch ridge 9.7 / 12
Roof area
29.8 squares
Facets
8
Pitch
9.7/12
Waste factor
15%
Effective
34.3 squares
Imagery
High · Dec 2023

Good / better / best

Architectural Class 3 impact $13,643 – $16,016
Impact-rated Class 4 $14,431 – $16,941
Impact-rated premium Class 4 $14,825 – $17,403

Preliminary estimate, not a quote. Ranges are produced from a sample price book for illustration; your own price book replaces it once loaded. If the address match is uncertain or the roof size is implausible, we withhold pricing and a roofer reviews it first. Measurements come from aerial imagery and are confirmed on site.

60 sFrom address submitted to an email with the report link.
21×More likely to qualify when a lead is contacted within 5 minutes — MIT/InsideSales.com, 2007.
0Truck rolls to produce the first estimate.
$0Due today. 30-day free trial on every plan.

The first minute is the whole product

Measurement tools hand you a PDF and stop. Here is everything Roof Intelligence does between the homeowner hitting submit and your rep picking up the phone.

  1. t = 0

    Capture

    The homeowner types an address and a mobile number into your site form, tells the RI Site Agent in chat, or says it to the video agent. TCPA consent is captured with a timestamp on every surface.

  2. t + 3 s

    Check the address, gate the price

    We geocode the address and check the result against the measured building. If the address match is uncertain or the roof size is implausible, we withhold pricing and a roofer reviews it first — the homeowner still sees the report and imagery, just no dollar figures until it clears. The finished report also carries an “Is this your home?” confirm bar with the outline drawn on the satellite tile, so the homeowner can flag a wrong building themselves.

  3. t + 15 s

    Measure and price

    Squares, facet count, dominant pitch, complexity and waste factor come off current aerial imagery. Your price book turns them into good / better / best ranges — including the Class 4 impact-rated tier and the Texas insurance-discount talk track.

  4. t + 20 s

    Deliver the report

    A branded report page and PDF on your domain: imagery, facets, pitch, an imagery-quality badge, the ranges, the preliminary-estimate disclaimer, a book-inspection button wired to your calendar, and a talk-to-us video button.

  5. t + 25 s

    Alert your team

    Every lead, gate result and confirmation is logged as an event and pushed as an alert to your team the moment it happens. A native push to your CRM — GoHighLevel and others — is coming; until then, the same data is available over the API to connect yourself: squares, pitch, facets, estimate range, report URL, imagery quality, gate status.

  6. t + 60 s

    Follow up before the lead cools

    An email goes out with the report link — text follow-up is coming. The homeowner gets a click-to-start video invite — never an auto-dial, never an open session running on your dime. Your team gets an alert the moment the report lands: address, roof, range, gate status.

  7. t + 15 min

    Escalate

    No booking yet? The on-call rep gets an alert. Still nothing at hour four, the video agent follows up. Then a day 1 / day 3 / day 7 nurture — logged as events today, wired into your CRM (GoHighLevel and others) as that connection comes online.

Six modules. Buy the one that fixes your bottleneck.

Roof Intelligence is in design-partner release. Modules marked pilot are running with our first roofing partners and are not yet generally available — we would rather tell you that than sell you a roadmap.

RI Report

Live

Address to measurements, imagery, facets, pitch, waste and preliminary good / better / best ranges from a sample price book — your own price book replaces it. Branded homeowner page plus PDF. Available as a portal or an API.

RI Speed-to-Lead

Live

The email alert to you and the homeowner, the pricing gate, and the video invite — with SMS coming and a native CRM push (GoHighLevel and others) on the way. This is the module that changes your close rate.

RI Site Agent

Pilot

A chat and voice widget on your own site that asks for the address, qualifies, books, and hands off to video — starting the report before the visitor leaves the page.

RI Field

Pilot

Mobile web app for reps standing in the driveway: pull the roof they are looking at, push it to the CRM, text it to the homeowner, log the door-knock. Installs to the home screen. A native iOS app is coming.

RI Storm

Coming 2027

Draw the hail swath, batch a report for every address inside it, and get a canvassing list plus a ready campaign in your CRM before the adjusters arrive.

Roofing Growth OS

By request

Do not have a CRM worth wiring into? We provision and manage a GoHighLevel sub-account: pipeline, workflows, calendars, review requests, A2P registration and a local phone number. Optional, never bundled.

Why roofers switch

Measurement tools are good at measuring. That is the whole comparison — the report is where they stop and where the lead starts going cold.

Competitor pricing is published or reported list pricing as of September 2026 and is shown for comparison only. Verify current pricing with each vendor.
Capability Measurement-only tools
Roofr · GAF QuickMeasure · EagleView		 Roof Intelligence
Measured roof reportYes — that is the productYes
Per-report price$13–19 (Roofr) · $18 (GAF QuickMeasure) · $15–87 (EagleView)$15 pay-as-you-go, $3–9 inside a plan
Priced from your own price bookMaterials lists and takeoffs, not your labor and marginYes — your book, your tiers, versioned
Wrong-building / bad-scale pricing gateYou check the image yourselfAutomatic — pricing withheld and a roofer reviews it if the match or scale looks off
Lead written to your CRMExport, Zap it yourself, or retype itLive event feed and alerts today; native GoHighLevel (and other CRM) push coming
Email and video inside 60 secondsNoYes, with the report link and consent on file (text coming soon)
Video follow-up with the homeownerNoClick-to-start video agent, hard session caps
Rep briefing and escalation ladderNoTask, push, 15-minute ring, hour-4 video, day 1/3/7 nurture
Monthly platform fee$0–299 depending on vendor and tier$0 pay-as-you-go, or $199–799

Roofr, GAF QuickMeasure and EagleView are trademarks of their respective owners. Roof Intelligence is not affiliated with, endorsed by, or a reseller of any of them.

Pricing

Cheaper per report than the measurement tools, priced on the tier where the CRM and the follow-up live. Thirty-day free trial on every plan, $0 today.

Pay-as-you-go

$15 / report

Run a roof when you need one. No commitment.

  • RI Report page and PDF
  • Portal and API access
  • Confirmation card and imagery badge
Start free trial

Starter

$199 / month

20 reports, 1 seat. For the owner still running every lead personally.

  • Everything in pay-as-you-go
  • Team alerts, CRM push (GoHighLevel and others) coming
  • Email templates (SMS coming)

Overage $9 / report

Start free trial

Pro

$399 / month

100 reports, 5 seats, 60 video minutes. The speed-to-lead plan.

  • Full Speed-to-Lead workflows
  • Branded report pages on your domain
  • RI Field mobile app for reps
  • Rep briefings and escalation ladder

Overage $5 / report · $0.55 / video minute

Start free trial

Growth

$799 / month

300 reports fair-use, 15 seats, 100 video minutes.

  • Everything in Pro
  • RI Site Agent on your website
  • White-label report domain
  • RI Storm at launch

Overage $3 / report

Start free trial

Managed GoHighLevel (Roofing Growth OS) is +$297/month plus usage at cost, optional and never bundled into a plan. Onboarding is $1,500 one-time — price book load, domain, report branding, CRM snapshot and training — waived for our first three design partners. Full pricing and FAQ.

Text me my roof

The fastest way to understand this product is to point it at your own house. Put in an address and a mobile number and we will run it.

  • You get the report with an “Is this your home?” confirm bar on it — if it grabs the wrong building, say so and we re-check it. If the address match or roof size looks off, we hold the price back and a roofer reviews it before you see a number.
  • You get the measured roof: squares, facets, pitch, waste, imagery quality and date.
  • You get preliminary ranges from a sample price book — your own price book replaces it. Not a quote.
  • Then you see exactly what a homeowner sees, on your phone, in the time it takes to read this.

We use what you enter to run your report and to follow up about Roof Intelligence. We do not sell it, and we do not send it anywhere else. See the privacy policy.

Street, city, state and ZIP. Rooftop precision matters.

Straight answers

What if the imagery over my service area is bad?

Every report carries an imagery-quality badge — high, medium or low — with the capture date. Medium and low results widen the estimate ranges and print an inspection-required flag instead of pretending to a precision we do not have. Where there is no usable coverage at all, you get an imagery-only report and we tell you so. Before any design partner signs, we run 20 to 30 real addresses from their service area and publish the quality distribution to them.

What happens when it measures the neighbour's garage?

If the address match is uncertain or the roof size is implausible, we withhold pricing and a roofer reviews it first. Building lookup can snap to the nearest structure, which on corner lots, flag lots and compound parcels is sometimes the wrong one — when that happens the homeowner still sees the report and imagery, just no dollar figures until it clears review. Every finished report also carries an “Is this your home?” confirm bar so the homeowner can flag it themselves.

Am I on the hook for the estimate?

Every number on the report is a preliminary range from a sample price book — not a quote. Your own price book replaces it once it is loaded. And if the address match is uncertain or the roof size is implausible, we withhold pricing entirely until a roofer reviews it, so a homeowner never sees a dollar figure on the wrong building.

How do you handle TCPA and 10DLC?

Consent language and a timestamp are captured on every entry point — form, site agent and video agent — and stored with the lead before a single message goes out. Today that follow-up is email and video; text is coming, and once it is live each account will register its own A2P 10DLC brand and campaign through the connected phone number, with opt-outs honoured at the platform level. We do not send outreach on your behalf that a homeowner did not ask for.

Who owns the data?

You do. Your leads, your reports, your price book. You can export everything at any time, and if you leave we hand you your data and delete ours on the retention schedule in the privacy policy. There are no annual contracts on the published plans — cancel from the portal and you are billed through the end of the current period.

Start with your own roof

Thirty days free, nothing due today, and no card until you have seen a report on an address you know by heart. If it does not beat what you are paying per lead now, walk away.

Start free trial — $0 today See how it works