Inside the 60 seconds
A homeowner types an address. What follows is seven steps, most of them invisible, and one of them deliberately holds the price back until we are sure of the address. This page is the whole mechanism, including the parts that slow it down on purpose.
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t = 0
Capture, with consent attached
Three entry points feed the same pipeline: the form on your website, the RI Site Agent widget, and the video agent. All three collect the address, a mobile number and an explicit consent checkbox, and all three store the exact consent language plus a UTC timestamp on the lead record before anything else happens.
If consent is missing, the report can still run — the messaging cannot.
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t + 3 s
Geocode, then gate the price
The address is geocoded and checked against the measured building: geocode precision, whether the resolved address actually matches what was typed, and whether the measured roof size is even plausible for a house. That check catches a genuine failure mode: on corner lots, flag lots, alley-loaded garages and multi-structure parcels the closest building is sometimes not the house, and a confident-looking geocode can still lock onto a building blocks away.
If the address match is uncertain or the roof size is implausible, we withhold pricing and a roofer reviews it first. The homeowner still gets the report, the imagery and the measurements — just no dollar figures until it clears. Every finished report also carries an “Is this your home?” confirm bar so the homeowner can flag a wrong building themselves. Nothing gets priced or alerted to your team — and, once texting is live, nothing gets texted — on a report the gate has not cleared.
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t + 15 s
Measure from current aerial imagery
From the confirmed footprint we derive roof area in squares, the facet count, the dominant pitch, a complexity grade and a waste factor. The example on the home page: 29.8 squares over 8 facets at a 9.7/12 pitch, 15% waste, 34.3 effective squares, from imagery captured in December 2023 and graded high.
Every report prints the imagery grade and capture date. Medium and low grades widen the ranges and print an inspection-required flag. We would rather show you a wide number than a confident wrong one.
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t + 15 s
Price it from your book, not ours
Effective squares, pitch multiplier and complexity run through the price book you loaded — your material tiers, your labour rates, your margin, versioned so you can see which book produced which number. Output is three tiers: architectural Class 3, impact-rated Class 4, and impact-rated premium Class 4, with the Texas Class 4 insurance-discount talk track attached for the rep.
Until your real book is loaded, dollar figures stay internal. Nothing homeowner-facing shows a price derived from a placeholder.
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t + 20 s
Publish the report
A branded page on your report domain plus a PDF: satellite and street imagery, the facet diagram, measurements, the imagery-quality badge, the three ranges, the preliminary-estimate disclaimer, a book-inspection button wired to your calendar and a talk-to-us video button.
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t + 25 s
Alert your team
Every lead, gate result and confirmation is logged as an event and pushed as an alert the moment it happens. A native write into your CRM — GoHighLevel and others — is coming; until then, the same data is available over the API to connect yourself.
Fields available on every lead: squares, pitch, facets, estimate range, report URL, imagery quality, confidence, gate status, and lead score.
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t + 60 s
Reach the homeowner, brief the rep
An email goes out with the report link, subject to consent on file — text follow-up is coming. The homeowner gets a click-to-start video invite — sessions are never opened for them in the background, and every session runs under a hard duration cap, an absent-participant timeout and a left-participant timeout.
Your rep gets an alert the moment the report lands: the address, the roof, the range, and the gate status.
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t + 15 min → day 7
Escalate, then nurture
No booking in fifteen minutes alerts the on-call rep. Nothing by hour four triggers a video follow-up. After that, a day 1 / day 3 / day 7 nurture sequence — logged as events today, and wired straight into your CRM (GoHighLevel and others) as that connection comes online, stopping the moment the homeowner books or opts out.
What the engine actually reads
Measurements are derived from building and roof-geometry data over current aerial imagery, plus satellite and street-level tiles for the report itself. Coverage and quality vary by address — that is a property of the imagery, not of the software, and pretending otherwise is how estimating tools lose contractors' trust.
So quality is a first-class field. It appears on the report, in your CRM, and in the API response, and it drives how wide the estimate range gets.
- High — tight ranges, standard confidence.
- Medium — widened ranges, inspection-required flag on the report.
- Low — measurements marked indicative, pricing suppressed unless you turn it on.
- No coverage — imagery-only report, no measurement claim at all.
Before any new market goes live we run a batch of real addresses from the service area and publish the resulting quality distribution to the contractor. If the area does not measure well, we say so before you pay us. In a September 2026 sample of 20 Central Texas addresses, imagery quality came back high on all 20 — but a high imagery grade alone does not guarantee we found the right building, which is exactly why the address-match and scale check above runs as its own step, separate from the imagery grade.
What it does not do
Being specific about the boundaries is part of the product.
- It does not produce a quote. Every figure is a preliminary range pending an on-site inspection, and it says so on the page, in the PDF and in the follow-up email.
- It does not replace the inspection. Decking condition, ventilation, flashing, layers, and everything under the shingles still require a human on a ladder.
- It does not file or negotiate insurance claims, and it is not an adjuster's scope. Class 4 discount eligibility is a conversation with the homeowner's carrier.
- It does not cold-message anyone. Outbound only ever goes to a person who entered their own number and checked the consent box.
- It does not sell your leads. Not to another contractor, not to a lead aggregator, not to anyone. Ever.
Getting set up
Onboarding takes days, not a quarter. Most of it is us loading your numbers, not you learning software.
| Step | What happens | Who does it |
|---|---|---|
| 1. Price book | You send your material tiers, labour rates and margin rules. We load and version them. | You send, we load |
| 2. Coverage probe | We run 20–30 real addresses from your service area and publish the imagery-quality distribution. | Us |
| 3. CRM wiring | Pipeline, stages, tags and the RI fields wired into your CRM — GoHighLevel by request today, native push coming — plus calendar and workflows once connected. | Us, with your sign-off |
| 4. Branding | Report domain, logo, colours, disclaimer language, the tenant setting for whether homeowners see dollars before you approve. | Us |
| 5. Compliance | Consent language on every capture surface, A2P 10DLC brand and campaign registration on your sending number. | Us, you sign |
| 6. Live | A real lead runs the full path end to end and is independently verified before you rely on it. | Us, you watch |
Point it at an address you know
The demo is not a slide deck. Put in a roof you have personally stood on and check our numbers against yours.